Cyxtera Ecosystem Grows By 25% In First Half of 2022
Connectivity, Channel Partners, Marketplace in Interconnection
Demand for IT services continues to grow and Cyxtera is leading the charge with continued Ecosystem Partner growth and a new, improved Marketplace enabling easier research and navigation. In late 2021, we launched the new Cyxtera Ecosystem Partner Program to enable our customers to have greater flexibility and agility in managing their IT strategies through as-a-Service (XaaS) solution models. Service-based IT was boosted as a critical driver of workforce efficiency due to the pandemic. Now, enterprises are also seeing the benefits of shifting to more of an OPEX, pay-as-you-go model.
Creativity and Feature Set Differentiation
Cyxtera’s Ecosystem Partner Program enables our partners to reach our global customer base – approximately 2300 organizations – through our online Marketplace and go-to-market activities. For our customers, adding or changing services to improve latency, reduce expenses, and bring new innovations to market becomes easier with procurement, in most cases, taking seconds to accomplish through Cyxtera’s Digital Exchange. Digital Exchange is the backbone of our on-demand infrastructure and interconnection technology that enables you to build, operate, and scale compute, network, storage and security solutions.
Trusted partner services are an essential component of our Marketplace. Building this program, we created a tiered structure to ensure high visibility for our partners to our customers in relevant markets. Collaborating with the partner, we develop customized marketing programs with technical support.
As a result, the program has grown by 25% more partners since inception.
Impact on the Industry
Leaders in IT have publicly endorsed the program.
“Cyxtera’s new partner program gives enterprises even more options to bolster AI development on NVIDIA’s accelerated computing platform,” said Matt Hull, vice president, Global AI Data Center Solutions at NVIDIA.
“As part of the Cyxtera Ecosystem Partner Program, we are committed to helping companies optimize cloud-to-cloud data transfers with the ease and financial flexibility that comes from agile, subscription-based connectivity," said Michael Glickman, Chief of Business Development and Channel, PacketFabric.
“Being a member in the Cyxtera Ecosystem Partner Program enables us to offer our solution in an OPEX model and ensures greater access and ease of set-up to government agencies looking to secure their sensitive data through our services,” said Kevin Cronin, Vice President of Sales, KELYN Technologies.
New Backup-as-a-Service Solution
We work with strategic Ecosystem Partners; Sirius, a CDW Company, and KELYN Technologies; to enable Backup-as-a-Service (BaaS). Deployed on custom Enterprise Bare Metal nodes in a Cyxtera Data Center, our partners offer scheduled backups for primary data, and replication to secondary locations for business continuity through Commvault, Rubrik, Veeam, and other software technologies. Backup-as-a-Service, offered by our Ecosystem Partners, is supported with their world-class expertise gained from experience including and 99.7% success rate. Contact us now for more information.
Marketplace Ease of Use and Interoperability
Through Cyxtera’s Marketplace, customers can preview all Ecosystem Partner services available and easily make changes through the Customer Portal.
Over the long term, the Ecosystem Partner Program provides a one-stop shop and a basis for growth for not only our customers, but service providers within the ecosystem.
In addition, we updated the design and experience to make it easier for customers to search for solutions by category, data center, and specific products. The new Marketplace promises to enhance your experience with a simpler editing experience and the ability to include more details on how your product offerings meet the needs of your customers. Check out some of our new additions:
- Alpha3 Cloud offers an easy-to-use platform delivering all the benefits of public cloud without the complexity. Seamlessly integrated with Cyxtera’s Digital Exchange, customers can securely run workloads and run data between co-located infrastructure and Alpha3 Cloud.
- Micro Data Systems (MDS) is a leading tech consulting firm and Managed Service Provider. They build, implement, monitor, and staff technology and security infrastructure so enterprises can focus on core operations.
- briteVAULT’s dedicated private cloud can configure and deploy virtual desktops, disaster recovery solutions, backup management, and business continuity services in any Cyxtera location.
- DE-CIX is the world’s leading operator of Internet Exchanges. Now customers can access this Internet Exchange service through our data centers in Chicago. By leveraging DE-CIX for their peering requirements, Cyxtera customers can access DE-CIX IXs across the US and the company’s globally interconnected platforms throughout Europe, the Middle East, India, and Southeast Asia.
Our entire team is excited about this great progress. Tune in for future plans to expand our offerings and business-enhancing services for our customers, as well as new revenue opportunities for our partners.
For more information about being part of the Cyxtera Ecosystem Program, contact Cyxterapartnersupport@cyxtera.com.
Views and opinions expressed in our blog posts are those of the employees who made them and do not necessarily reflect the views of the Company. A reader should not unduly rely on any statements made therein.