Marcie Kaplan Earns Spot on CRN’s 2022 Women of the Channel List
By all accounts Marcie Kaplan, Senior Director, Global GTM & Strategic Programs, is an accomplished channel pro who leads by example, serving as a role model not only to members of her team but the greater IT channel ecosystem. We are extremely proud to count her as a member of the Cyxtera team and even more proud that she has been recognized for her accomplishments by CRN, which has named her to its 2022 Women of the Channel list.
The women named on this annual list come from all corners of the IT channel — including vendors, distributors, and solution providers whose vision, expertise, and contributions make an impact on the industry every day. By bringing innovative concepts, strategic business planning, and comprehensive channel initiatives to life, these extraordinary women support their company’s partners and customers with exceptional leadership.
The past two years have forced companies to pivot, undertaking digital transformation at lightning speed. Marcie has been there to guide Cyxtera’s partners every step of the way, working to relaunch Cyxtera’s largest global partner program for resellers and MSPs and also helping to build and launch three additional programs to support Cyxtera’s referral and alliance routes to market. Her three-pronged approach to “activating” resellers, MSPs and agents has helped put the focus of how we jointly solve the customer challenge at the forefront. Moreover, she helped define, build, and launch our newest program, Ecosystem Partner Program, which has revolutionized how partners can work with Cyxtera by enabling them to sell their solutions on our Digital Exchange fabric in a consumable OPEX model, through Cyxtera’s point-and-click Marketplace portal.
Marcie brings her passion for the channel to work each and every day. As she explains it, “My motivation comes when we can see our programs and enablement working, through our partners and through our customers. I love that I get to be creative and think outside the box. The IT industry is always evolving, and so are our partners’ needs. My team gets to put our partners at the foundation of everything we build from a core go-to-market perspective and enable them to excel in their business. We get to take feedback from our partners and continue to refine and enhance until we have found solutions and programs that fit the need.”
Marcie also took it upon herself to restructure the focus of her team, merging the channel and commercial aspects into an integrated go-to-market plan. Her efforts have led to YoY growth as well as increased engagement from strategic partners.
“We know our partners will be more successful when they understand the joint value-prop we bring to the table as a team. At the core, our channel organization believes working with a smaller, strategic set of partners beats working with the masses, and we hope our partners can feel the difference!”
As a Colorado native and having spent much of her career in technology, Marcie served as Marketing Co-Chair for SIM Women Colorado, a non-profit organization that promotes communication, mentorship, leadership, and career development among the female members of the Society for Information Management in Colorado, for over three years. In addition to being active in the technology community, Marcie is passionate about and volunteers time at key non-profit organizations in Denver who are making an impact on the homeless and in-need parts of the community including Metro Caring, Urban Peak, and Denver Rescue Mission.
Marcie advises women just entering the channel to take the time to learn the different routes to market, the different channel motions, and what makes each unique. The more a person can understand the holistic channel structures, not just a single route to market, the more effective they will be as a contributor to their company’s channel strategy.
Please join us in congratulating Marcie on her accomplishments.
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